PRADA
Writing in progress. This guide is part of our upcoming crowdfunding campaign, backers help fund the research and writing that gets it finished and published.
Not out yet
Get one email the day this guide launches. That is it - no weekly newsletter unless you ask for it.
Description
Prada makes ugly fashionable on purpose, and charges you for the privilege. This isn’t an insult, it’s the business model, and it’s brilliant. The Prada customer isn’t buying a bag. She’s buying a worldview, and Miu Miu and Bottega spend half their marketing budgets trying to borrow it. For the luxury buyer who reads books, not magazines.
